Refreshing the brand experience
We are proud to announce the launch of our new visual identity and revitalized website. Read below to hear how Inc Design is refreshing the brand experience, and starting with our own!
THE BRAND
The rationale behind our decision to create a refreshed brand image evolved from the many changes we’ve observed within our industry as well as within our clients’ businesses. It became clear to us that this represented an important time to reassess our brand strengths and examine how our visual identity might be better aligned with where we are today… and, strategically, where we expect to be in the future. Launching this initiative in the year 2010 also has a purpose – signaling a renewed sense of focus at the beginning of a new decade. We believe that we’ve now emerged with a more timeless and accurate representation of who we are today.
THE LOGO
The new logo is defined by a clean, fresh and fluid aesthetic which symbolizes the ease of movement. Our goal was to communicate a tasteful, timeless visual experience that would embody a classic sense of style yet still possess a slightly modern edge. Our previous logo mark carried us well over a decade-long period that ushered in the rapid emergence of the Internet. The logo and supporting visual identity system at the time was bold, colorful, highly stylized, and perhaps appropriate for its time, hinted at a futuristic look. Our new identity seeks to convey a sense of natural evolution and progression – bypassing gimmicky design trends in favor of standing true to the test of time, much like we have experienced over the course of two decades while serving successful, long term partnerships. As our clients’ businesses evolve, whether by expansion or contraction, we evolve with them. We’ll continue to commit ourselves to exploring highly innovative solutions with the level of service that our clients have come to trust.
THE WEBSITE
With the development of our new identity system, we’ve taken a closer look at what it means to be at the intersection of design and business. Whether discovering new ways to visualize information – or emerging technology that affects the landscape of where your company does business – we’re actively blogging, tweeting, sharing, and connecting. We know there’s a lot of buzz going on around social media and its relationship to commerce… and we’re collectively channeling that energy into Inc Design every day. We’ll be evolving our online presence with www.incdesign.com as our hub, with regular updates on networks such as Facebook, LinkedIn, Digg and Twitter, while continuing to maintain our professional network with you via more media channels as time moves forward. The launch of our revitalized website marks an exciting time for us as we’re featuring updated areas such as a portfolio showcase; new entries in BLINC, our online blog; and, of course, highlights of our latest work.
Please be sure to follow us online to learn more as we explore further, and always feel free to interact with us so that together we may examine how utilizing online technologies and social media venues can positively impact your environment. It’s about the things that interest us, being the things that interest you.
