Posts Tagged ‘Branding’
Revitalized Corporate Branding: Spotlight on ISE
The International Securities Exchange (ISE) officially unveiled a new corporate branding system including their newly redesigned website (www.ise.com) on April 24, 2013.
ISE engaged Inc Design (www.incdesign.com) to redesign both the expanded corporate branding system and website. The focal point of the new brand identity is a redesigned corporate logo which builds on ISE’s brand legacy by incorporating the globe with the new logotype set in a custom, hand drawn font with bold, clean lines – all presented in a color palette of platinum, used to represent technology. The new branding initiative also includes a strategic approach to the development of a full suite of logos encompassing ISE Gemini™ and the ISE Business Lines, all of which build upon the corporate logo with the addition of a secondary font and color palette system. These new logotypes have also been set in a customized contemporary font, and their color palette introduces a ray of thunderbolt orange for ISE Gemini™ and slate blue, representing energy and inspiration for the ISE Business Lines.
As part of the rebranding initiative, ISE also introduced a new, revitalized corporate website at www.ise.com and expanded its updated social media presence on Twitter and LinkedIn. One primary objective of the website redesign initiative was to enhance the user experience by presenting a more fluid, modern look while enabling relatively easy content management updates for ISE. The site is also optimized for tablet devises and mobile smart phones to meet the growing demand of web users. Other updated features include expanded product information and market statistics, updated company news posts, and a more refreshed, streamlined navigational structure. As Molly McGregor, ISE’s Head of Communications and Marketing, stated, “Our goal is to keep the site fresh for all users, and the new layout, dynamic charts, and flexible content modules will allow us to do exactly that.” To view all of ISE’s new branding, including the new logo for ISE Gemini™, be sure to follow ISE on Twitter: @ISEexchange or visit the website at www.ise.com.
Graphic Design – Now in Production
Summer is my favorite time of year. Visual inspiration everywhere you look with the lush colors of the water, landscape, even just walking the streets of New York. A recent visit to Governor’s Island and the exhibit Graphic Design – Now in Production, was particularly inspiring! An exhibition of posters, books, magazines, typography, branding and film and television graphics created since 2000, co-organized by Cooper-Hewitt, National Design Museum and the Walker Art Center.
“Graphic Design—Now in Production explores some of the most vibrant sectors and genres of graphic design today. The rise of user-generated content, alternative methods of printing and distribution, and the wide dissemination of creative software have opened up new opportunities for design. Featuring works produced since 2000, Graphic Design explores the worlds of design-driven magazines, newspapers, books, and posters; the expansion of branding programs for corporations, subcultures and nations; the entrepreneurial spirit of designer-produced goods; the renaissance in digital typeface design; the storytelling potential of film and television titling sequences; and the transformation of raw data into compelling information narratives.”
The exhibit is on display until September 3, 2012. A highly recommended exhibit – and the views of Manhattan from the island are an added bonus!
Inc Design & ISE partner on the brand design & microsite for Optimise™
Inc Design was recently retained by International Securities Exchange (ISE) to design the Company’s new trading system branding/identity program and related microsite. (more…)
Refreshing the brand experience
We are proud to announce the launch of our new visual identity and revitalized website. Read below to hear how Inc Design is refreshing the brand experience, and starting with our own!
THE BRAND
The rationale behind our decision to create a refreshed brand image evolved from the many changes we’ve observed within our industry as well as within our clients’ businesses. It became clear to us that this represented an important time to reassess our brand strengths and examine how our visual identity might be better aligned with where we are today… and, strategically, where we expect to be in the future. Launching this initiative in the year 2010 also has a purpose – signaling a renewed sense of focus at the beginning of a new decade. We believe that we’ve now emerged with a more timeless and accurate representation of who we are today.
THE LOGO
The new logo is defined by a clean, fresh and fluid aesthetic which symbolizes the ease of movement. Our goal was to communicate a tasteful, timeless visual experience that would embody a classic sense of style yet still possess a slightly modern edge. Our previous logo mark carried us well over a decade-long period that ushered in the rapid emergence of the Internet. The logo and supporting visual identity system at the time was bold, colorful, highly stylized, and perhaps appropriate for its time, hinted at a futuristic look. Our new identity seeks to convey a sense of natural evolution and progression – bypassing gimmicky design trends in favor of standing true to the test of time, much like we have experienced over the course of two decades while serving successful, long term partnerships. As our clients’ businesses evolve, whether by expansion or contraction, we evolve with them. We’ll continue to commit ourselves to exploring highly innovative solutions with the level of service that our clients have come to trust.
THE WEBSITE
With the development of our new identity system, we’ve taken a closer look at what it means to be at the intersection of design and business. Whether discovering new ways to visualize information – or emerging technology that affects the landscape of where your company does business – we’re actively blogging, tweeting, sharing, and connecting. We know there’s a lot of buzz going on around social media and its relationship to commerce… and we’re collectively channeling that energy into Inc Design every day. We’ll be evolving our online presence with www.incdesign.com as our hub, with regular updates on networks such as Facebook, LinkedIn, Digg and Twitter, while continuing to maintain our professional network with you via more media channels as time moves forward. The launch of our revitalized website marks an exciting time for us as we’re featuring updated areas such as a portfolio showcase; new entries in BLINC, our online blog; and, of course, highlights of our latest work.
Please be sure to follow us online to learn more as we explore further, and always feel free to interact with us so that together we may examine how utilizing online technologies and social media venues can positively impact your environment. It’s about the things that interest us, being the things that interest you.
HAND-ME-DOWN BRANDING: What happens when brand loyal consumers become new parents?
I’m a relatively new Dad with one toddler and one newborn. I’m also a graphic designer, so naturally, I would consider myself fairly brand-conscious. Or, at the very least, brand “aware.” Whether it is out of loyalty or mere observation, I constantly find myself not just observing but perhaps subconsciously critiquing brand identities all around me.
Otl Aicher: As Good As Gold
The visual identity for the 1972 Olympic games is a remarkable design achievement, and any organization could learn an important lesson from this body of work. From posters to signage to a cohesive icon program, it is a classic brand program across many platforms.
images from http://www.1972municholympics.co.uk/ All works are copyright of the credited artist (Otl Aicher plus design team)