With the holiday season upon us, I’d like to draw attention to a very important practice:
crafting the corporate holiday greeting.
Tailored corporate greeting cards can:
• Show appreciation to supportive clients, employees and partnerships
• Attract and bring about new business opportunities
• Remind lapsed clients that you still exist
• Promote the corporate brand image
Here are 3 tips and examples for executing memorable corporate holiday messages:
1) DO IT IN PRINT
Create a custom printed holiday greeting card – traditional or in a highly contemporary style – that is unique and specific to your business. Stand apart from the overflow of other generic holiday greetings by exploring innovative themes, materials and formats that will deliver your message with impact.

2) MAKE IT INTERACTIVE
Turn a traditional print card into an interactive experience. Consider games or animations that can truly bring your holiday message to life!

ISE Interactive Holiday card

I.M.MACK Holiday card 2008
3) TAKE IT A STEP FURTHER – MAKE IT A CAMPAIGN
Maximize visibility by generating an email blast to announce the card, create a graphic animation for your corporate website and post the animation on your social media networks.

ISE Holiday email blast

I.M.MACK Holiday email blast

INC Design Holiday email blast



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